Klaviyo
Email and SMS marketing for e-commerce, with AI that writes campaigns and predicts customer behavior
- Freemium
- New
Klaviyo is an email and SMS marketing platform built for e-commerce first. What separates it from a standard newsletter tool: the AI lives inside the same system that sends, tracks, and segments. Composer drafts an entire campaign from a short brief, while predictive segmentation forecasts customer behavior — purchase likelihood, churn risk — before it happens, using live store data rather than manual rules.
What sets it apart
- Composer: generates a full email draft — copy and suggested design — from a short description, matched to your brand
- Predictive segmentation: anticipates who will buy and who will go quiet, based on behavior rather than static lists
- Deep commerce integration: connects real Shopify (and similar) purchase data directly to campaigns and automations
- Email and SMS in one place: campaigns, automations, and abandoned-cart flows run across both channels together
How to use it
- Create an account at
klaviyo.comand start on the free plan - Connect your online store (Shopify or another supported platform) so it can see real purchases
- Use Composer to draft your first campaign, or start from a template
- Switch from static lists to predictive segments
- Watch the free limits (250 contacts, 500 sends) and upgrade when you outgrow them
Who it’s for
A good fit if you run an online store and need email and SMS tied to actual purchase behavior, or you want a tool that drafts whole campaigns instead of making you start from a blank page.
Not a good fit if you don’t sell online or have no list worth emailing, you need general multi-channel copywriting (Jasper fits better), or your budget demands flat predictable pricing rather than costs that scale with your contact count.
Limits and warnings
Pricing scales with contacts, not usage. Cold, undeleted contacts cost you money even when you never email them.
SMS costs extra. Text-message charges stack on top of the email plan — easy to overlook when estimating total spend.
English-first. Both the interface and the AI-generated copy are weakest outside English.
Alternatives
Jasper suits better if you need general marketing copy across channels rather than a full email platform. AdCreative.ai suits better if your focus is ad creative rather than email and SMS campaigns.
✅ Pros
- A real free plan (up to 250 active contacts and 500 emails/month) covers a small store getting started
- Composer writes complete email campaign drafts from a short brief, with on-brand design suggestions
- Predictive AI segmentation flags who's likely to buy — or churn — before it happens
- Deep e-commerce integrations (Shopify and others) tie actual purchase behavior to your campaigns
❌ Cons
- Pricing counts every active contact — including cold ones who haven't opened an email in months
- SMS is billed separately from the email plan, an easy cost to miss when budgeting
- Steeper learning curve than a simple newsletter tool — advanced segmentation and automation take time to master
- Interface and generated marketing copy are English-first; other languages get weak support
💰 Pricing
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Up to 250 active contacts, 500 emails per month, drag-and-drop editor, basic segmentation, built-in reporting |
| From $20 / month at 500 contacts (scales with list size, ~$100 at 5,000) | Unlimited email within plan limits, advanced segmentation, campaign automations, Composer and AI features | |
| Email + SMS | Same Email pricing plus separate SMS charges by usage | Everything in Email plus automated text messaging, including abandoned-cart follow-ups via SMS |
🔄 Similar Alternatives
📘 Tutorials that use this tool
❓ Frequently Asked Questions
How is it different from Jasper or general marketing-copy tools?
Jasper writes general marketing copy you use anywhere. Klaviyo is a complete email and SMS platform — its AI (Composer) writes the campaign inside the same system that sends it, tracks results, and segments your audience. If you want general-purpose writing, choose Jasper; if you want an end-to-end email and SMS operation for an online store, Klaviyo.
Is the free plan enough?
For a small store starting out — yes. 250 contacts and 500 monthly emails cover the trial-and-error phase. Past that you must upgrade, and pricing then depends on your total active contacts, not just the engaged ones.
Why does pricing hinge on 'active contacts' specifically?
Because you pay for every contact in your database — even ones that haven't engaged in months — until you delete or suppress them. That makes regular list hygiene (actually removing cold contacts) a genuine cost-saving measure, unlike tools that bill only on messages sent.
Does it work without an online store?
Technically yes, but its real power shows when a store is connected (Shopify and similar) so purchase behavior feeds segmentation and automation. Without e-commerce data, simpler email tools are often a better and cheaper fit.